From Harley-Davidson and a cold Leinie’s to pedicures and bubble baths…it’s all here, even the kitchen sink (I’m looking at you, Kohler Co.).
What an honor to develop content for one of the world’s most iconic brands and its line of MotorClothes, the official gear of the open road.
My contribution? The glorious opportunity to write original copy and content (up to 1,000 products annually) for the dealer catalog and website in a voice free-spirited riders can hear above the “potato-potato-potato” rumble of their own Freedom Machines.
I also established guidelines in a Copy Style Guide to maintain consistent style, tone, and messaging while upholding copyrights/trademarks in print and electronic media.
A great content writer! Sarah’s copy is the voice behind hundreds of MotorClothes products for website, e-Comm, and catalog. Her content doesn’t “sell” products to dealers and riders. It builds our iconic brand and honors the bold lifestyle of our riders.
Jennifer Turner, GM Marketing Lead in Global Marketing & Brand at Harley-Davidson Motor Company
is due tomorrow! Copy
Deadlines sneak up on you...
Clients make demands...
A unique pitch opportunity—like NOW!
We've all been there and know that panicky feeling.
Some gentle advice?
Smart people know when to ask for help.